Research reports, forecasting, and industry data will be referenced, and where possible summarized, on this wiki page.

 

Digital Video Visitors Comscore (2010), January 19, 2011

• 180 million visitors are watching online videos per month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month.
• The percentage of TV networks' customers viewing video online on a consistent bases was 4% in '09 and grew to 8% in '10.
• Reasons to watch online:
• 70% - to watch a missed episode of a tv series
• 57% - convenience
• 56% - to see a past episode
• 42% - less advertising online

 

DVR Usage Centris, January 11, 2011

• Since 2008, DVR usage has increased by 52% from 23% to 37%.
• The majority of DVRs are provided by service providers.
• Fewer customers have the highest propensity to have a DVR.
• The distribution median of programmoing watched via a DVR is 20%.

 

Mobile Video Viewing Nielsen, (2010 Q2), December 8, 2010

• The number of people watching mobile video increased more than 43%, while the time doing so was up almost 7%.
• In Q2, 2010,  22 million users over 13 years old watched video on a mobile phone.
• In Q2, 2010, the average user over 13 years old watched 3 hours and 37 minutes of video per month on a mobile phone.  By age this broke down to: 7:13 for ages 13-7, 4:20 for ages 18-24, 3:37 for ages 25-34, 2:53 for ages 35-49. 2:10 for ages 50-64, and 1:48 for ages 66 and higher.
• Mobile video audience demographics: 45% female and 55% male; age: 13-17: 18%, 18-24: 15%, 25-34: 30%, 35-49: 25%, 50-64: 11%, 65 and older: 2%

 

Game Consoles (users 13 and older) Nielsen, December 15, 2010

• Users who watch BD/DVD on console game player:  XBox - 43%, PS3 - 72%
• Users who watch VOD or streaming subscription video on console game player: Xbox - 26%, PS3 - 23%, Wii - 23%
• Users who watch downloaded movies or TV shows on console game player: Xbox - 22%, PS3 - 21%
• Console time use on Xbox 360: 11% watching DVDs/Blu-rays, 10% watching VOD/streaming video, 6% watching downloaded movies/tv shows
• Console time use on PS3:  27% watching DVDs/Blu-rays, 9% watching VOD/streaming video, 4% watching downloaded movies/tv shows
• Console time use on Wii: 20% watching VOD/streaming video
• Xbox users meter 4.9 hours of use per week (6.1 hours for males and 2.6 for females.   
• PS3 users meter 4.1 hours of use per week 5.2 hours for males and 2.1 for females.  
• Wii users meter 1.4 hours of use per week (1.7 hours for males and 1.1 for females.  

 

 

Netflix Streaming (Digital Insider) Netflix, "Netflix Streaming Up 145% in a Year", Q3, 2010)

• 11.1 million Netflix subscribers used "Watch Instantly" for at least 15 minutes, up from 4.5 million a year ago.

 

Streaming Through Game Consoles (Knowledge Networks) Digital Home, "Consoles Being Used For More Than Games", Digital Home, 10/22/10

• 6% of 13-54 Year olds surveyed used their console game player to stream or download video
• 13% of 13-31 Year olds surveyed used their console game player to stream or download video
• 3% of 32-45 Year olds surveyed used their console game player to stream or download video
• 1% of 36-54 Year olds surveyed used their console game player to stream or download video

 

Technology Trends in the Home (Nielsen: "Bigger TVs, DVR and Wifi Among Hot US Home Technology Trends" Q2 2010)

• HDTV Sets have increased 26.9% from Q3 '08 to Q2 '10.
• Internet access in homes is up 2.5% from Q3 '08 to Q2 '10.  Broadband access is up 3.8% in same timeframe.
• 85.3% of Americans have some kind of Internet access at home or work.
• Wifi Networks in homes are up by 8.2% from Q1 2010 to Q2 2010, and up 24% over the past two years.

 

Cutting Cable for Internet Based Programming (BTIG), Yahoo! Today in Tech, 9/29/10

• Thirty seven percent of multi-channel TV viewers surveyed have at least considered swapping out cable TV for Internet programming.
• When realizing that Premium programming would not be available, the percent dropped to 8%.  BTIG estimates only half of that will actually swap.
• 69% of viewers surveyed have tried Hulu and 54% have either purchased or rented from iTunes or Amazon.

 

Online Video Consumption (BrightCove and Tube Mogul: "Online Video Media Industry Quarterly Research Report", 2010 Q2), Media Post, 9/24/10

• Unique viewers in Q2 2010 increased 2.8%/month.
• Consumers watched 18% more videos month-over-month compared to Q1 2010.

 

Snapshot of US Television Watching, Nielsen, 2010, 9/23/10

• 115.9 Million home in the United States have at least one television.
• # of TVs owned in US TV households: 16% own 1; 28% own 2; 24% own 3; and 31% own 4 or more.
• The average American watches 35 1/2 hours of TV each week.  Kids 2-11 watch 25 3/4 hours, and adults over 65 watch nearly 49 hours each week.
• DVR Penetration = 37.3% (July 2010)
• Hi-Def Penetration = 53.2% (July 2010)

 

 

Click here to link to the presentations made at EMA's Digital Media Pipeline on September 15, 2010 by Parks Associates, Rentrak, and others.

 

Live Streaming Statistics (ComScore, U.S., 2010), Digital Media Wire, 9/8/10

• Viewing of Live Streaming (such as UStream and Justin) has grown 648% over the past year.
• Total time spent watching feeds on such services topped 1.4 billion minutes in past year.
• Time spent watching videos on YouTube and Hulu grew 68% and 75% respectively over the same period.

 

Online Video & the Media Industry Research Report  (Brightcove and TubeMogul, Q2, 2010), Hypebot, 9/2010

• Online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8% per month, with consumers watching 11% more videos month-over-month compared to last quarter.
  
• Consumers watched more minutes per view on official media websites versus online destinations with syndicated video content.  

 

TV Everywhere (Diffusion Group, 2010), Home Media Magazine, 7/14/10

• 60% of broadband users (95 million) like the TV Everywhere concept.
• Nearly 35% of broadband users (54 million) would pay an extra $5 month for access.
• Nearly 40% of pay TV subscribers would pay an extra $5 month for access.

 

Netflix vs Hulu (ComScore Video Metrix, June 2010), Tech Crunch 7/12/10

• Hulu served more than 1 billion videos in June.
• Netflix had 20.2 million unique individual visitors in June, Hulu had 19.7 million.
• In June, Netflix traffic was up 15% from April, while Hulu was essentially flat.  Netflix was us 46% from the prior year.
• Annually, Hulu traffic was up 126%.
• US visitors logged 662 million minutes on Netflix and 598 million minutes on Hulu in June.
• Netflix shows an annual increase of 62% in minutes spent on the site compared to 97% growth on Hulu.

 

Online and Mobile Viewing (2010, Nielsen "Three Screen Report"), MediaPost, 6/22/10

• More than half of US households not have HDTVs - up 189% from Q1 2008.
• More than 1/3 of US households now have DVRs, up 51%.
• Hi-speed broadband Internet is now in 63.5% of US households.
• Nearly 25% of households have Smartphones.
• More than half of viewers of viewers of videos on mobile phones are age 25-49.
• Year-over-year growth of mobile online viewing is up 51.2%

 

Movie Downloading and Streaming Trend (2009, Ipsos OTX MediaCT's LMX Motion Study) 5/17/1020

 

• The number of US online consumers that streamed or downloaded a full-length movie within the past 30 days roughly tripled from late 2008 to late 2009, reaching 20% for streaming and 15% for downloading.

 

Online Viewing (2010, Pew Internet Project, US), Mashable, 6/4/10

• 52% of American population is watching video online (69% of all Internet connected American adults).
• 61% of American adult Internet users watch short clips, tv shows and movies on file sharing sites like YouTube.
• Demographics of those most likely to watch online videos include younger adults, men, the wealthy, and the well-educated.

 

Streaming Growth (2014 Forecast, Cisco's "Visual Networking Index Forecast", Global), Signal Strength, 6/2/10

• Video traffic will exceed 91% of global IT traffic in next four years.
• It would take more than two years to watch the amount of video that will cross global IP networks every second in 2014.
• It would take 72 million years to watch all the video crossing the network in 2014.
• In 2000 the average residential download speed was 127 kilobits/sec.  In 2010 it has jumped to 4.4 megabits/sec.
• HDTV and 3D will account for 42% of video on the Internet by 2014.

 

Digital Distribution Landscape (2010, Baseline Research, "Online Video Now")

• This summary report briefly describes the evolving landscape of digital delivery, including user statistics and key features.

 

VOD Viewing (2009, Rentrak) Home Media Magaazine, 5/13/10

• VOD viewers watched 3.1 billion hours of on demand content, which included 16.4 free programs per month and 8.7 subscription programs.
• Viewers placed 5.1 billion orders for free on demand content and spent nearly 1.6 billion hours watching free VOD.
• Subscription-based VOD had 1.6 billion transactions and more than 1.1 billion hours of playtime. Transaction-based VOD for new-release movies had more than 208 million orders totaling in excess of $963 million dollars in gross revenue.

 

TV Subscribers (2009, SNL Kagan), Media Decoder, 5/11/10

• More people are paying for TV: 99.9 million subscribers at the end of 2009, up  three percent from 97 million at the end of 2008.
• Cable (Comcast, Time Warner Cable, Cablevision, among the companies in the category) lost a total of 500,000 subscribers between 2008 and 2009; satellite (DirecTV, Dish Network) gained 1.4 million; and telecommunications (Verizon, AT&T) gained 2 million. Cable providers still dominate, however, with 62.1 million subscribers, while satellite competitors have 32.7 million and telecommunications companies have only 5.1 million .

 

Streaming Trend (2010 April, Nielsen)

• More than 9 billion video streams were viewed in the U.S. in April, 2010. 
• Fox Interactive was the fastest growing month-over-month, increasing by 32.1%. MTV and Facebook were the second and third fastest growing, increasing 21.8% and 11.8% month-over-month, respectively.

 

Downloads on Blu-ray Players (2010, NPD) TV Predictions, 5/4/10

• 17% of consumers who own BD players with connectivity built-in have downloaded a movie rental.
• One-third of Blu-ray player owners who have connected their players to the Internet have downloaded a movie rental.
• 19% of game console owners have downloaded entertainment.

 

Internet Ready Televisions (2010 and forecast 2013, ABI Research)

• 19% of flat panel televisions shipped in 2010 will be capable of connecting to the Internet.
• 46% of flat panel televisions shipped globally in 2013 will be capable of connecting to the Internet.

 

Paying for Online Content (2010 February, Nielsen)

• Consumers are most likely to pay for services they normally pay for offline, including theatrical movies, music, games and select videos such as current TV shows. They are least likely to pay for user-gen content/user-grown, including social communities, podcasts, consumer-generated videos and blogs.

   

• 43 percent say an easy payment method would make them more likely to buy content online.  Free content has strongest support in Latin America, where 91 percent of those surveyed favor the status quo. Lowest in Asia Pacific, where 80 percent of respondents agree.
• The younger the consumers the more apt they are to have already paid, or be willing to pay, for various types of content.  

 

Streaming Trend (2010 March, Nielsen)

• More than 9 billion video streams were viewed in the U.S. in March, 2010.
• Unique viewers of online video increased 1.3% year-over-year, from 130.1 million unique viewers in March 2009 to 131.7 million in March 2010.
• Google was the fastest growing month-over-month, increasing 122.9%. Disney Online and Yahoo! were the second and third fastest growing, increasing 40.3% and 19.4% month-over-month, respectively.

 

Digital Entertainment Market Size (2010 Q1, DEG) Twice, 4/15/10

• Digital distribution (including EST and VOD) grew to $617 million in Q1 2010, up 27% from te same period in 2009.
• Digital distribution in March 2010 was up 35% from the same period in 2009.

 

Who is Watching TV Online? (2010, Retrovo) MultiChannel News, 4/12/10

• 23% of people under 25 watch most of their television content online; 8% of people over 25 watch most of their television content online.
• 17% of men watch all of their TV content online; 9% of women watch their TV content online.
• What would it take to convert all television viewing to the web?  20% - more high definition content; 19% - content from premium networks (like HBO); 15% - live sports programming. 
• 57% were satisfied with current cable or satellite services; 26% have canceled or are considering canceling cable or satellite service.
• 15% said that increased cable and satellite prices would drive them to watch all television programming online.

 

Shift to TV Viewing on Web (2009, Convergence Consulting Group) TechCrunch, 4/13/10

• Estimated 800,000 US households eliminated cable over the past two years (2008 and 2009).  600,000 of the 800,000 dropped cable in 2009 alone.
• These "cord cutters" represent 3% of all full episode viewing.
• 17% of the total weekly online viewing audience watch at least one or two episodes of a full-length tv show online (up from 12% in 2008), and is expected to grow to 21%.
• Cable/Satellite/Telco television industry is an $8.4 billion industry, with 101 million subscribers.
• Online TV advertising ($1.56 billion/year) is 2.5% of  the $62 billion of traditional television advertising in 2009.
• 35% of US television households have a DVR and 36% have HD.

 

Netflix DVD Viewing vs Instant Watch (trend - 2007-2010 Q1), High Def Digest, 4/1/2010

• In 2009, the ratio of instantly viewed movies to standard delivery was nearly 2:1, in Instant Watch’s favor.
• In 2010, the amount of movies watched instantly has already surpassed the total for Netflix streaming movies in 2008.

 

Viewing TV Episodes Over the Internet (2009 by age group, Knowledge Networks, United States), HMM, 3/18/10

• Viewing of complete TV shows over the Internet tripled in the past three years.
• Of those in the 13-54 age group, use of the Internet to watch TV shows grew from 8% to 22%.
• Of those in the 18-34 age group, use of the Internet to watch TV shows grew from 12% to 30%,
• 7% of those 13-54 have used the television to watch streamed or downloaded video.
• 11% of those 19-34 have used the television to watch streamed or downloaded video.

 

Demographics and Affinity for Technology (2010, by stage of life groupings, E-Poll Research), RBR, 3/15/2010

                 

                    Affinity for Media Technologies - "Importance"

 

          Product/Service                              Important                               Less Important

          Tivo/DVR                                       Empty Nesters - 63%               Teens - 21%

          iPod with Video                              Teens - 51%                            Established Families - 24%

          HDTV                                            New Nesters - 44%                  Teens - 13%

          HD Channels                                  Married No Kids - 33%            Teens - 9%

          DVD Player                                    New Nesters - 32%                  Teens - 16%

          DVD by Mail Rental Subscription     New Nesters - 30%                  Recent Grads - 11%

          Home Theater System                    Single No Kids - 26%                Teens - 8%

          VOD                                              New Nesters - 19%                   Teens - 7%                                      

 

Web-to-TV Connectivity (Leichtman Research Group/Yankee Group), Media Daily News, 3/4/10

• Just over 24% of all US homes have a web-to-TV connection
• 5% of adults are watching Internet programming (such as YouTube or Hulu) on TV screens each week.
• 1% of adults are watching Internet programming (such as YouTube or Hulu) on TV screens daily.
• 16% of men 18-34 are watching Internet programming via a console game player.
• 23% of homes with high definition televisions have the ability to link the Internet to their television screen.

 

How are Netflix Streams Viewed? (2009, TDG) Home Media Magazine,  2/18/10

• Of Broadband-Enabled Netflix Subscribers: 66% watch movie streams; 30% watch streams exclusively on PC; 8% watch streams exclusively on TV, and 24% watch streams on both PC and TV 

 

Forecast for Home Digital Market (In-Start) Home Media Magazine, 2/18/10

• Projected Digital Home Entertainment Market - $233 billion by 2013

 

 

Shift to TV Viewing on the Web (2009, Parks and Associates) 2/13/10

• Less than 8% of U.S. broadband households are considering canceling their Pay-TV subscriptions in favor of online video.  This is down from 11% in 2008 and 10% earlier in 2009.

 

Streaming Market Share (December 2009, comScore) 2/5/10

• Nearly 178 million US Internet users watched online video during December 2009.  33.2 billion videos were viewed during the month.  Each viewer watched an average of 187 videos during the month.
• Top sites by market share: 40% - Google (YouTube); 3% - Hulu; 2% each - Microsoft, Fox Interactive,and Yahoo; 1% each - Viacom Digital, Turner Network, CBS Interactive, Megavideo.com, and AOL.  (Includes both streaming and progressive video downloads.)
• Google sites (primarily YouTube) attracted 136,000 unique viewers during the month watching an average of 97.5 videos each, followed by Yahoo! with 59.8 million viewers watching 9.0 videos each, and Fox Interactive Media with 56.8 million viewers watching 9.7 million videos each.  The average Hulu viewer watched 22.9 videos during the month (totaling 2.2 hours of video).
• 86.5% of the total U.S. Internet audience viewed online video.
• The duration of the average online video was 4.1 minutes.

 

Embedded Devices (2009, Sonic Solutions) Home Media Magazine, 2/5/10

• RoxioNow embedded in 1 million consumer electronic devices on 12/31/09, up from 300,000 in September '09.

 

Netflix Streaming (2009 Q4, Netflix) On-Trak, 1/27/10

• 48% of Netflix' 12.3 million subscribers streamed films or TV shows during Q4 2009, up from 28% the prior year.

 

Roku Sales (LTD January 2010, Roku) MultiChannel News, 1/27/10

• Roku has sold 500,000 Internet set top boxes.

 

Digital Entertainment Market Size (2009, Consensus) Hollywood Reporter, 11/5/09

• Digital entertainment in all forms contributes $2 billion in industry revenue.

 

EST and Online VOD Presentation at EMA's Digital Media Pipeline (2009, Screen Digest)

• The global consumer spend on on line movies will near $2 billion in 2013
• Online movie transactions in the US generated almost $140 million in the first half of 2009.  EST was just under 70%, growing 47% over the prior year.)
• ITunes market share of US EST was nearly 80% in the first half of 2009, down by 4% from prior year.  XBox store grew in market share from 13% in the first half of 2008 to 17% in the first half of 2009.  Playstation Network, CinemaNow, Jaman and Vudu follow (in order).
• Forecast that by 2013 7.1% of the spend for home entertainment movies will be online.